Your trainer

Martin Bednář, head trainer, coach, and director of AD FONTE

Martin Bednář
  • Experienced trainer, coach and speaker
  • 7 years of experience as a coach, trainer and speaker
  • 20 years of experience in management and sales


  • 2012 Master Trainer of NLP certification, Robert Dilts, USA
  • 2009 MQ (Mental Quotient / Positive Psychology)
  • 2009 Trainer of NLP
  • 2008 Master Practitioner in NLP

Testimonials for Martin Bednář

I attented a training session where Martin was the trainer and I really liked the very friendly and effective way he managed and conducted it. His advice and coaching helped me a lot in improving my approach... to the job, people and life. Thanks, Martin!

Antonio Iossa, ExxonMobil

“Martin is a highly knowledgeable trainer and coach. His approach to teaching is fresh and innovative and appeals to all. Highly recommended.”

Andrew Camilleri-Fyfe, ExxonMobil

Martin is a very knowledgeable, highly organised and effective trainer. His extensive business experience, interpersonal communication skills and creativity contribute to lively and informative workshops that... provide attendees with a variety of valuable tools which can be applied in both professional and private contexts.

Hamish Weir

More references

Do you have any question about the course

Ask the lecturer directly:

Customer Communication

Do you get customer complaints for behavior of your staff? Could your staff do a better job in being customer-friendly? How does it influence your customer retention? What is the revenue impact of your unfriendly customer service?

How you will benefit from this course?

  • Your staff will have a positive attitude towards your customers
  • Your staff will take over the responsibility for the results of their customer communication
  • Your staff will approach customer requests assertively, i.e. looking for win-win solutions leading to happy customers and successful vendor (your company)
  • Your staff wil be able to handle difficult situations

Details of program

This workshop is preceded by mapping of current situation which identifies the core issues. The mapping shows where to focus the next steps - whether the focus should be the level of attitudes and beliefs or the level of situational behavior.

  • Customer perspective
  • Building relationship
  • Non-verbal communication
  • Handling conflict assertively

Who will benefit from this course?

  • all points of customer contact (from claims and customer service departments, hotel receptions and service to staff in health care organizations)
  • managers of those departments
  • managers of sales teams


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